Effectiveness of Logistics Service Delivery at PT Haluan Segara Lines Bengkulu Branch
Keywords:
Effectiveness, Logistics Services, Operational Efficiency, Service Quality, Public AdministrationAbstract
This study aims to analyze the effectiveness of logistics service delivery at PT Haluan Segara Lines, Bengkulu Branch. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving six informants, including key and supporting participants. The research adopts the effectiveness dimensions proposed by Strees in Tangkilisan (2005), namely productivity, adaptability, job satisfaction, profitability, and resource utilization. The findings reveal that the company has achieved satisfactory performance in terms of timely shipments, accurate order fulfillment, and employee satisfaction regarding the work environment and task distribution. The company also demonstrates adaptive capacity during emergencies and has begun integrating technology in its operations, although not yet optimally. Furthermore, financial management shows a positive balance between operational costs and revenues. However, the research identifies areas for improvement, particularly in the optimization of technological resources to support logistics operations more effectively. This study is expected to serve as a reference for logistics service providers to enhance service quality and operational efficiency in response to increasing customer expectations and dynamic market demands
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