The Influence of Digital Competency, Digital Organizational Culture and Organizational Citizenship Behavior on Employee Performance at Bank Sulutgo
Keywords:
digital competence, digital culture and Organizational Citizenship Behavior, Em-ployee PerformanceAbstract
The development of the banking business is very rapid and is faced with the challenges of the digital economy and digital transformation, this encourages banks to improve the performance of their companies and employees in facing the digital era. Digital competence and digital culture are absolutely essential to answer these challenges in improving employee performance. So this research aims to determine the influence of digital competence, digital culture and Organizational Citizenship Behavior on PT Employee Performance. Bank SulutGo. The research sample was all permanent employees of PT Bank SulutGo with a total of 250 employees. This research uses a relationship test between variables and hypotheses carried out using structural equation modeling (SEM) and partial least squares (PLS) techniques using SmartPLS 4 software. The research results show that digital competence, digital organizational culture and Organizational Citizenship Behavior have a positive and significant influence on employee performance. The digital competency variable has a big influence on employee performance. For PT. Bank SulutGo can pay more attention to improving digital competency for employees so that employee performance can be further improved by providing digitalization training in banking.
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