The Effect of Trust and Security on Consumer Satisfaction in Utilizing the Dana E-Wallet
Keywords:
Trust, Security, Consumer Satisfaction, E-Wallet, DanaAbstract
The rapid development of technology has heightened the demand for efficient payment systems to facilitate seamless transactions. In Indonesia, digital wallets (E-Wallets) have gained popularity as a convenient cashless payment solution. This study explores the impact of trust and security on consumer satisfaction in using the Dana E-Wallet, with a focus on Iparts customers in Bandar Lampung. Employing a quantitative approach, the research involved 83 respondents determined using Slovin’s formula. Data were gathered through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that trust (sincerity, competence, integrity) and security (data protection, transaction safety) have a significant and positive influence on consumer satisfaction. These insights offer valuable guidance for E-Wallet providers like Dana to enhance user experience by strengthening trust and security features.
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