The Urgency Of Implementing Bussines Ethics In Marketing Communication Through Live Streaming On The Tiktok Affiliate Account @MancingParadise
Keywords:
TikTok Affiliate, Live Streaming Promotion, Communication EthicsAbstract
The use of TikTok Affiliate as a product promotion media has been widely used, especially the use of the live streaming feature as one of the product promotion features on the TikTok platform is very beneficial for affiliates in making it easier to interact directly with consumers as an audience during live streaming. I @MancingParedise is one of the affiliate accounts that is popular with people who like fishing, who are looking for quality fishing equipment, but several times there have been violations obtained by @MancingParadise due to several things that refer to the lack of good communication, which has an impact on the security of the TikTok affiliate account @MancingParadise. This study aims to examine the use of appropriate communication ethics in digital promotional activities on the TikTok platform, especially the use of the live streaming feature, using a qualitative descriptive method that explains the urgency of the communication aspect. Data was obtained from September to November, where the results of the data showed that the use of communication ethics had a significant impact on increasing communication aspect points. So the results show Transparency (47 Points), Personalized (47 Points), Avoid fraudulent manipulation (56), Diversity and inclusion (38), Avoid providing excessive information (85) From these points, it shows an increase in communication between.
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