Bareweng, Gloria, et al. “The Influence of Social Media Marketing, Personal Branding and Word of Mouth on Purchasing Decisions in Production Houses Case Study: CV. Jillywosy Media Group”. International Journal of Sharia Economics and Financial Literacy, vol. 1, no. 2, Mar. 2024, pp. 17-30, https://pubjournals.com/ijsefl/article/view/28.