MISHRA, Udgam. Celebrity Endorsement and Purchase Intention: Mediating Role of E-Wom. International Journal of Human Capital and Innovative Management, [S. l.], v. 2, n. 2, p. 80–92, 2025. Disponível em: https://pubjournals.com/ijhcim/article/view/137. Acesso em: 25 oct. 2025.